CB Hoyo X Soho House

CB Hoyo “Whatever You Expect, You Are Fucking Wrong” exhibition, presented by Plan X during Frieze Los Angeles in collaboration with Soho House, took place on the rooftop of Soho House Downtown LA. The show featured a combination of physical canvases and digital works, merging the tangible with the virtual in Hoyo’s signature irreverent style. Set against the city skyline, the exhibition offered a sharp and playful commentary on authenticity, perception, and the contradictions of the contemporary art world—where irony becomes a lens through which deeper truths emerge.